We’ve compiled a list of the top five reasons we believe that having a strong social media strategy can change, and benefit, your business. Check them out below!
The world of business is constantly, and consistently, changing. Every time you turn around, it seems like there’s a new gimmick, tactic, or fad that’s driving sales, increasing numbers, and flipping everything you know on its head. But social media is different. Though once thought of as a passing trend, social media has proven itself to be a valid, concrete factor in the business sphere, and understanding how it works, and how it could benefit your business, is a must in the modern world.
With consistent, dedicated engagement on social sites, and a schedule with specific time for social listening (another aspect of social media awareness and analysis that’s important for your business), you can create a platform to interact, engage, and connect with your customers.
Still unsure about how a strong social media presence can help your company?
Brand Awareness and Loyalty Will Skyrocket
A strong social media presence does much more than just taking up space on the cyber-highway – it establishes you in a specific place for your customer to find you. They know where to go to connect with you, interact with you, and learn more about you.
By creating a space that gives your customers a platform to interact and engage with your company, you’re building up a brand loyalty and awareness.
Social media generates an insane amount of data about your customers instantly, and behind those numbers provides you the information about them you need to connect – their likes and dislikes, and especially how you feel about your brand. With this knowledge, you can provide them with what they want and need to know about you.
Reach Exactly Who You Want To
Targeted ads are one of the most poignant benefits of social media and social media marketing. With targeted ads, you’re able to create campaigns that are designed to reach specific demographics – design marketing that reaches only specific locations, by company, by job titles, by gender, by age.
The opportunities are endless. Then, once you’ve created the specific campaigns that reach only your targeted audience, you can track, measure, and analyze the performance of your social ads in real time, helping you determine what works best for your company, what doesn’t work, and how your social media campaigns are benefiting your company.
Keep a Close Eye on Your Competition
We’re not advising you to be a spy, per say, but we can’t help but note that social media is an excellent way to ethically keep an eye on your business competition. The fancy name for this strategy is called Social Media Monitoring, and it essentially acts as a tool for you to check out key information about your competitors.
This sort of social media intel will help you create business and marketing strategies that can keep you ahead of the curve. With social media, you can monitor industry mentions and keywords and see, based on the results, what you need to work on, how you can improve your businesses online presence, and see what your competitors are doing that either works or doesn’t work for their business.
User Marketing is a Real and Powerful Tool
No matter if you’re a large, multi-department corporation, or a one-person run, mom and pop shop, you and your business can certainly benefit from user-based marketing. There’s never a bad way to get the word out about your business, and if customers and users are singing your praises online, mentioning you in their social media feeds, tagging friends on yours, or interacting with you, it can only help your visibility.
Social media helps customers make decisions and collect information, so if they see their online friends liking, mentioning, or engaging with your company, they’re likely to pay attention. Additionally, user-generated content that helps you makes it easier on you – that’s less content that you’re having to create and promote.
It’s All About the Visual
People are visual creatures with short attention spans. Marketers learned these facts decades ago, deciding that the key to grabbing attention is providing people with content that’s engaging, relatable, and fun – in short, pictures and videos. Visual sense is incredibly important to people, and social media platforms are the perfect avenues for your company to post content (videos, pictures, polls, etc.) that’s visually engaging.
Image and video based content can not only help your company display your ethics, values, and what you’re all about, but can also help your users feel and experience your company through your content.
Long story short? Social Media, and social media marketing, isn’t going anywhere – it’s the way of the future, and it’s helpful to not only get on board, but establish ways that you can best use it to benefit your business!